I will start with telling you it’s not a “crow” like my dad initially said when I showed him my website.
A CRO - Chief Revenue Officer - is an executive role that found it’s origins from the tech world and mainly SaaS organizations. These organizations quickly realized, as they scaled, that aligning teams around revenue targets was key to their success.
Today, the role of CRO has come into other industries and plays a critical role in the go-to-market strategy of organizations both small and large.
What does a CRO actually do?
If you’re like many founders and leaders I’ve spoken with you’ve been on Google and searched “CRO”, “Revenue Operations”, “Revops”, etc. and have come to the conclusion that no one really knows or has a clear answer.
In the world I’ve been in for over 10 years I see the CRO role very simply. A Chief Revenue Officer elevates the role of marketing in an organization from a “used to be” support function to an actual revenue-generating function when properly aligned with other revenue teams (sales, customer success, pricing, etc) ensuring that all these teams are beating the same drum with an ultimate goal of driving sales pipeline and revenue for the organization.
CRO Seven Key Impact Drivers
In my experience there are 7 key impact drivers that a CRO should focus on in order to move the needle across an organization:
Interested in seeing if a CRO might be a good role to bring into your organization? Contact me at matt@fractionalcro.org for a free 20 minute discussion to see if a Fractional CRO could help you in achieving your growth and revenue targets.
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