Chief Revenue Officer | Fractional CRO

Do you want to see significant impact to your sales pipeline?

Do you lack a clear go-to-market strategy that is converting contacts to business leads?

As a Fractional CRO (Chief Revenue Officer) I combine the power of digital marketing and sales to drive financial impact to your organization.

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My Story

Over the last 10+ years I have worked with organizations helping them identify their ideal customers, build a strong narrative from initial contact all the way to winning new business - aligning automation and technology to convert leads to opportunities and revenue to their bottom line.

I have experience building a RevOps organization from scratch, building clear go-to-market narratives with sales and leadership teams and helping customer success teams realize the impact they can make on the bottom line by aligning closer to marketing.

The Fractional CRO Proven Process

A proven process I follow with all clients to simplify their go-to-market and revenue engine roadmap

Understand

Either through an opportunity analysis, whiteboard session or design thinking session I learn your current revenue generation situation.

Identify

Understanding who your ideal buyer is and replicating that profile to build a prospect list of stronger converting leads for your team.

Build Bold

Creating content that converts. Simplifying your content strategy that delivers a consistent brand narrative from initial contact to purchase and beyond.

Align

Aligning your revenue-generating teams to a standard process that drives impact for your company.

Generate Demand

Creating a go-to-market tech stack that automates your marketing, sales and customer delight motions.

Measure and Adjust

You can't change things you can't see or measure. Creating visibility to all your revenue generating channels and giving you the levers to pull in order to drive funnel for your business.

CLIENT REVIEWS

Don’t Take My Word for It...

I worked with Matt during the preparation for and the launch of our new brand in Norway. His contribution and professionalism in everything he has done has simply been outstanding. I am impressed by his swift way of handling all kinds of issues and his reliability in the delivery process. It has been a true pleasure to work with Matt, and I hope I will have the possibility to collaborate with him also in the future.

Per-Ivar- Head of Marketing and Business Development

Matt is one of the most impressive talents I have been fortunate to have work with. He relocated from the US to join a global in-house strategy and consulting division for our company. His impact was immediate, delivering on numerous complex and demanding global initiatives. I was constantly impressed with his ability to listen, understand, adapt and execute on every project or initiative he was involved with. Coupled with an unwavering work ethic, future focused innovate outlook and a proactive approach he become one of the most dependable, trusted and successful members of the team.